GAPS Analysis
In this unique offering, you’ll get to the bottom of what is and isn’t working in in your marketing. Every marketing stack has gaps; let’s fill them in together.
A GAPS Analysis is designed to uncover where there are stresses, inefficiencies, duplicated efforts, or general ineffectiveness in an asset’s marketing stack. Through a systematic review and evaluation of your marketing and leasing data, Lauren Dewey Consulting LLC provides a detailed analysis of findings, along with a forecast and recommendations report.
How it works
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Step one is digging for data.
What services and tools make up your marketing and leasing stack?
Where are you getting the most accurate metrics on each marketing service and initiative?
What data do you have available for each level of your marketing and sales funnel?
What do you have available for leasing-performance markers (e.g., mystery shops, CRM data, closing ratios)?
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Step two is reviewing findings and drawing insights.
What are the trends, patterns, and anomalies in the data?
How are prospects interacting with your website and digital content?
What are (and should be) your benchmarks and averages for key metrics?
What is your approximate cost per lead and lease on every marketing source?
What KPIs should you focus on for your leasing and marketing needs?
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Step three is creating a forecast based on the current data.
What will the next 6-12 months look like if you make no changes?
How does that compare to where you want to be with occupancy and budget?
How does the current year compare with historical data?
What variables should be accounted for in predicting future trends?
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You’ll get a detailed and transparent report outlining strategy recommendations, benchmarks, source scoring, and recommendations for success.
What is working well?
What has potential but needs improvement?
What should be reconsidered?
What is a healthy range for each KPI?
A GAPS Analysis starts at $3999 per property. Bulk packages are available for portfolio assessments.
Lauren Dewey Consulting LLC also offers a Website GAPS Analysis for an in-depth look at the content, functionality, searchability, and overall performance of your website—starting at $999, with portfolio pricing available.